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Portrait of Wren
Web Development
01  ·  Profile
Web Development  ·  Coordinator

Hi, I'm Wren. The site, built and maintained.

I build and maintain the practice website — landing pages, content updates, forms, and the conversion tracking behind them — and I ship fixes through the platform, so the site stays current without a separate web agency in the loop. Changes go out through the platform's APIs, not by hand.

02  ·  How I work

API-first. The site, not a ticket queue.

Most web changes a practice needs — a new landing page, a form, a tracking tag, a content edit — don't need a designer and a two-week turnaround. I make them through the platform: the website's own API for content, Tag Manager's API for conversion tracking, the ads APIs for the campaigns that point at it. A change you ask for is a change that ships, with a record of what moved and why. When something genuinely needs a human designer, I scope it; I don't pretend the platform does everything.

Channels

  • Website CMS / REST API
  • Landing pages
  • Forms & intake
  • Tag Manager (GTM)
  • Conversion tracking
  • Hosting & DNS handoff
03  ·  Skills
  • Practice website builds and refreshes
  • Landing pages tied to live campaigns
  • Content and copy updates through the CMS API
  • Forms, intake fields, and submission routing
  • Conversion-tracking fixes via the GTM API (no site edits)
  • Tracking install and 4-signal attribution wiring
  • API/OAuth-first — never browser automation on a live site
  • Ongoing site fixes and small enhancements
  • Hosting and DNS handoff coordinated with IT & Security
  • Change records for every published edit
  • Escalation to a human designer for custom builds
  • Works with the site you already have — no forced rebuild
04  ·  What ships

Web changes that go live without a web agency.

API-first
Content, tracking, and landing pages change through the platform's APIs — auditable, reversible, no manual FTP edits.
Source · Praktend web-management approach
No agency
Routine site work ships through the platform; a human designer is scoped only when a build genuinely needs one.
Source · Praktend platform
Coming soon
Web Development is in active build. Book a demo to see the workflow and the early-access timeline.
Source · Praktend roadmap

Want the site handled, not outsourced?

Book a 30-minute demo to see how website changes and conversion tracking ship through the platform — and when Web Development goes live.

Book a 30-minute demo →
chris@praktend.com  ·  reply within twenty-four hours