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Portrait of Nova, growth and customer acquisition coordinator.
Growth & Talent
01  ·  Profile
Growth· Build+  ·  Customer acquisition coordinator

Hi, I'm Nova. Every patient has a source.

I run every customer-acquisition channel - paid (Google Ads, Local Service Ads), organic (GBP, local SEO, reviews), and offline (BNI prep, planned-speech drafting, referral programs, community partnerships). Every new customer ties back to a tracked source. No "unknown" bucket. No impressions-as-success.

White-labeled. Patients hear your practice name, not Nova's. Nova is internal - owner-facing only.
02  ·  How I work

Every channel. Every patient sourced.

Some patients come from Google Ads. Some from GBP. Some from a five-star review. Some from a BNI member who heard you give a planned speech. Some from a refer-a-friend program your old patient remembered. I run all of those, attribute each new patient to the channel that earned them, and tell you in plain English what's working - paid, organic, and offline.

Daily: ad-spend monitoring, GBP refreshes, review responses. Weekly: a one-page acquisition report. Monthly: the BNI deck or planned-speech update if you're in a chamber or networking group. Quarterly: full audit of every channel - kill what isn't earning, double down on what is.

Channels

  • Google Ads · LSA
  • Google Business Profile
  • Local SEO
  • Review platforms
  • BNI · networking groups
  • Planned speeches · chambers
  • Referral programs
  • Community partnerships
  • Dashboard
03  ·  Skills
  • Google Ads & LSA campaign management
  • Google Business Profile optimization
  • Local SEO + dental schema
  • Review monitoring & same-day responses
  • BNI / networking event prep + planned-speech drafting
  • Referral program design + tracking
  • Community + chamber partnerships
  • Call + form conversion attribution
  • Landing-page A/B testing
  • Daily ad-spend monitoring + budget cap enforcement
  • Weekly attribution report (every patient sourced)
  • Same-day review responses
  • Monthly BNI deck or planned-speech update
  • Quarterly SEO + offline-channel audit
  • Referral thank-you cadence kept current
  • Plain-English reporting - no jargon, no impressions-as-success
04  ·  Results

What acquisition looks like when every channel is tracked.

$24/pt
Tracked digital CAC at Practice 32 (Ads + GBP + reviews). Doesn't count referrals, BNI, walk-ins - those are free patients Nova builds for you too.
Source · Practice 32 (live BigQuery)
+74%
New-patient growth year over year at Practice 32 - across every channel, paid and offline.
Source · Practice 32 (live BigQuery)
Every
New patient sourced - paid, organic, referral, BNI, networking. No "unknown" bucket on the dashboard.
Source · How Nova operates

Want Nova running your customer acquisition?

Every channel - paid, organic, and the BNI / networking / referral side most agencies ignore. Start with a thirty-minute call with Chris.

Book a discovery call →
chris@praktend.com  ·  reply within twenty-four hours