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Advertising & Marketing
01  ·  Profile
Acquisition  ·  Paid ads · attribution · growth

Every patient has a source.

Advertising & Marketing runs every patient-acquisition channel — paid (Google Ads, Local Service Ads), organic (GBP, local SEO, reviews), and offline (BNI prep, planned-speech drafting, referral programs, community partnerships). Every new patient ties back to a tracked source. No "unknown" bucket. No impressions-as-success. This module is coming soon.

White-labeled. Patients hear your practice name, not the platform's. Advertising & Marketing is internal — owner-facing only.
02  ·  How it works

Every channel. Every patient sourced.

Some patients come from Google Ads. Some from GBP. Some from a five-star review. Some from a BNI member who heard you give a planned speech. Some from a refer-a-friend program your old patient remembered. Advertising & Marketing runs all of those, attributes each new patient to the channel that earned them, and tells you in plain English what's working — paid, organic, and offline.

Daily: ad-spend monitoring, GBP refreshes, review responses. Weekly: a one-page acquisition report. Monthly: the BNI deck or planned-speech update if you're in a chamber or networking group. Quarterly: full audit of every channel — kill what isn't earning, double down on what is.

Channels

  • Google Ads · LSA
  • Google Business Profile
  • Local SEO
  • Review platforms
  • BNI · networking groups
  • Planned speeches · chambers
  • Referral programs
  • Community partnerships
  • Dashboard
03  ·  Skills (planned)
  • Google Ads & LSA campaign management
  • Google Business Profile optimization
  • Local SEO + dental schema
  • Review monitoring & same-day responses
  • BNI / networking event prep + planned-speech drafting
  • Referral program design + tracking
  • Community + chamber partnerships
  • Call + form conversion attribution
  • Landing-page A/B testing
  • Daily ad-spend monitoring + budget cap enforcement
  • Weekly attribution report (every patient sourced)
  • Same-day review responses
  • Monthly BNI deck or planned-speech update
  • Quarterly SEO + offline-channel audit
  • Plain-English reporting — no jargon, no impressions-as-success

Want Advertising & Marketing running your patient acquisition?

This module is coming soon. Book a 30-minute demo to get on the early-access list.

Book a 30-minute demo →
chris@praktend.com  ·  reply within twenty-four hours